With YouTube working on some really awesome features, Web Video Crew feels like we will get a lovely and early Christmas present. True, the new feature—the shoppable ads—is yet to be available to the general public. Nevertheless, seeing it in action on the TRESemmé YouTube channel is already making us giddy.

What’s New with YouTube Shoppable Video Ads?

The shoppable ads concept isn’t exactly new. In fact, YouTube has implemented a similar concept with Juicy Couture shoppable videos last year. Nonetheless, there’s just something so precious and fresh about the new YouTube shoppable ads that keeps us anticipating. What are the reasons why we think this feature will become a big hit once it’s completely released?

Transitions are nifty, little tools that allow us to create smooth and beautiful videos. If you think transitions are only used for the visual part of a video, however, you are greatly mistaken; transitions can also be used for audios.

Why use an audio transition, you ask? Well, there are numerous reasons that we might as well spend a whole day talking about them. Nonetheless, these two top that long list:

• It helps blend audio clips better and allow viewers to focus more on what the subjects are saying or what the video is showing.
• It softens or completely conceals any distracting elements that might prevent the audio from flowing smoothly.

7 Steps to Use Crossfade for Blending Audios

We now know how much of a gem Crossfade audio transitions are, but how exactly do we use it? Here are the steps...

Instead of using a thousand words to present your business, it’s certainly more efficient to use a video. Not only is a video more visually appealing, but it also allows the use of different media to easily convey your message. One of the toughest questions when it comes to video marketing, however, is this: where do you post your video?

Why Should You Start Advertising on Yelp?

Most experienced marketers would tell you how awesome and effective YouTube is as a marketing platform. However, Web Video Crew believes that you should never put all your eggs in one basket. Quite the opposite, it can be highly beneficial for you to promote your video and business in various networks. One specific network worth considering is Yelp.

Although Facebook and Twitter are continuously growing and releasing features that may outshine all competition, Yelp still have several things up its sleeve that make it special and beloved to all sorts of visitors and businesses. What are those things?

Sometimes, strong emotions and charged connections can’t easily be conveyed by normal shots. A single tear from overwhelming regret or the unexplainable happiness from being reunited with a long-lost lover—these are but a few scenarios that will be better shown through slow-motion videos.

3 Tips to Prepare Your DSLR Camera for Slow-Motion Shots

Slow-motion captures are special since they require different camera settings. That’s why you have to check the following before trying to shoot a slow-motion video...

Our world is filled with so many mysteries such as unexplainable sculptures, doubtful ancient civilizations and artifacts, as well as debatable scientific discoveries and theories. Quite similarly, the Internet is riddled with many mysteries, perhaps one of the most popular ones being YouTube’s 301 views.

YouTube 301 Views Explained

It doesn’t matter if you have a small YouTube channel or a highly popular one. Once one of your videos gets an influx of views at a short amount of time, there’s a high chance that that video’s counter will freeze at 301 views. Why exactly does this happen?

If there’s just one thing that stops a videographer from getting the most beautiful shots of his life, it’s got to be this—shaky and trembling hands. Admit it or not, there will always be times when you can’t help but do numerous takes for a single scene, simply because your video appear as if it’s taken during an earthquake. Many will probably recommend bulky mounts and stabilizers as a solution, but not all of us need or can buy such expensive equipment for our video projects. So, what are you to do? Well, you ought to get a Pico Dolly.

Let’s Learn about the Pico Dolly

The Pico Table Dolly is a simple device for filmmakers. In essence, it’s a small skater dolly you can use in a handful of video projects such as interviews and commercials. It’s lightweight and absolutely affordable, making it a must-have for all sorts of video producers.

3 Cool Pico Dolly Accessories

The Pico Dolly is indubitably a diamond in its own right. Nonetheless, you can make it into a more valuable video equipment by pairing it with these accessories...

Like seeing a baby taking its very first steps, it’s also a wonder seeing simple social media platforms growing into highly-populated and talked-about sites. Such is the case for Pinterest, which was only established on 2010.

In just a few years, Pinterest has become one of the most popular social media sites. Although it might not be as humongous as Facebook and Twitter, it has certainly ingrained itself in the hearts and minds of all its users, thanks to its simple use and very appealing design, which showcases really beautiful images of decorations, crafts, food, pets, and more. Those two factors are also the primary reasons why Pinterest marketing has boomed in the past few months.

Which Pinterest Marketing Tools Do You Need?

The greatest thing about Pinterest marketing is that you don’t really need to create elaborate scripts and articles to attract your prospective customers. Rather, your gorgeous photos are the sparkling diamond that will lure them toward you. Of course, you have to remember that you’re not only one using Pinterest for marketing your business and products. That’s why you should know about and use the following Pinterest marketing tools...

Teleprompters are a miraculous invention. Just imagine how bad and cringe-inducing live telecasts would be whenever speakers or hosts forget a line or, worse, their whole script. That will certainly result in a disaster. A similar thing may happen in video recordings when actors keep fumbling over what they need to say. Truly, a teleprompter is highly essential for every person, business, and organization that wishes to use videos as a marketing tool or a form of service. For that very reason, we will be sharing with you our short but sweet review of the Interact iPad Teleprompter.

4 Reasons to Love the Interact iPad Teleprompter

Basically, we love the Interact iPad Teleprompter, and we think you will love it, too. Why? Let us give you our top four reasons.

Corkboards and pins have now become things of the past, thanks to the continuous growth and increasing popularity of Pinterest. With its plain terms, user-friendly interface, numerous purposes, and simply addicting nature, who can resist falling in love with it? Common folks, entrepreneurs and businesses have all been mesmerized by this social media platform, and with so many more people signing up every day, one just can’t help but wonder if there’s a way to keep up with all the pins, boards, loves, likes, and repins. This is especially true for Pinterest business users.

All about Pinterest Analytics

Before, telling how much you’re getting back from your Pinterest marketing campaign involves a lot of guessing and hair pulling. Unlike YouTube or Facebook, which already have solid tracking tools in place, Pinterest is still so new in both features and tools. Fortunately, Pinterest has finally released its very own analytics tool that’s sure to get all business types and sizes giddy with the precious information it offers.

What to Know

Pinterest analytics can help you better understand your audience and give you insights on what you have to change in your marketing strategy to boost your bottom line. However, the question is, what kind of information does it offer? Basically, you’ll discover the following with the Pinterest analytics tool...

Claps are generally offered when a person is amused or greatly moved by an act or presentation. When it comes to video production, however, a clap is associated is with the tool known simply by the name “clapperboard.”

Getting to Know Clapperboards

Have you ever watched behind-the-scene or making-of footages? If you do, then you have probably noticed how people keep on putting this square thingy in front of the camera and then clapping it as the word “Action!” is said. That very thing is a clapperboard.

Basically, a clapperboard is a device that combines a chalkboard with a clap stick. The chalkboard part shares information such as the following:

• Director’s name
• Director of photography’s name
• Date
• Scene number
• Take number

The clap stick, on the other hand, is essential to produce a clear, crisp sound that can easily be distinguished during the post-production or video-editing phase.

Advantages of Using Clapperboards

For video production beginners, it might seem like using clapperboards is simply another burden of a step that can be skipped without worry. However, expert filmmakers will certainly flip a table if you ever say that to their faces. Why? Well, it’s because clapperboards serve vital purposes that can’t be ignored. These purposes are...