The world of social media is ever changing and that doesn’t help those who are new to the environment, especially since the sheer number of social networks is regularly increasing. Fortunately, social media certification is one way in which anyone can become a guru in the field, although such training tends to vary greatly in complexity. Another downside of such accreditation is the expense, which can range from $99 to $5,000. However, the information obtained at one of these premium services is readily available online, meaning social media certification can be obtained for free.
When it comes to social media, WebVideoCrew are here to help whenever we can. This includes creating, maintaining and managing all aspects of a marketing campaign. Social media solutions is a common term used to describe these actions, however, the process is a bit more complicated when put into practice. Each company or business will have a unique characteristic that separates them from their competitors, something that needs to be reflected in their social media campaign.
Social media solutions don’t need to be complex
Look at Red Bull. Their marketing strategy is pretty simple really – support cool things. All they are selling is an energy drink, probably no different to the supermarket brands you can buy at a fraction of the cost. Without marketing Red Bull wouldn’t exist, at least not as it does today.
This is Why I’m a Big Advocate of Hiring an Online Marketing Expert
Obviously, I have a very clear reason why I suggest to business owners that they should employ an online marketing expert, at least in some capacity. I am, after all, running an agency that offers just such a service (online marketing consultant). However, I don’t make those suggestions solely because of our bottom line; I wouldn’t try to sell something that I don’t think people truly need.
No, the reason I’m such a big advocate of hiring or becoming an online marketing expert is that the rules of the online marketing game change so constantly, so drastically, so significantly, that it’s imperative you stay on top of all these new developments, yet it’s VERY time-consuming to do so.
Social media monitoring services are THE most useful commodity in the modern world of marketing. In their simplest form, they scour the web for you and collect people’s comments, but in their most complex form they can basically manage your entire social media campaign. Of course, they can’t really manage everything, but they can do a lot of automated tasks for you – saving time, money and effort. Time is something we have very little of in the fast paced online world, especially since competition is rife in every industry. Even esoteric trades can struggle to find new customers without an online presence.
Indoor Mapping and Geo-location Awareness – the Future is HERE!
VERY COOL! This is definitely something to keep an eye on for the future. The ability to map your surroundings through the magic of geo-location awareness is a powerful tool with a ton of potential uses. One such use - the idea of mapping an indoor setting for retail locations so that when I visit my local Costco, for example, I can check my smartphone and it will already have the map of Costco’s store queued up and showing me which aisle to go to for my turkey burgers.
This article gives a real-life example of how the writer’s process of discovery of a piece of furniture he found on Pinterest took him to The Home Depot’s mobile site, which led to his arrival at the actual The Home Depot brick and mortar store to purchase the bench. From Pinterest to the cash register – that’s the future of online business!
Some of the best wedding videos tend to be the most heart-felt and inspirational ones, rather than those created with expensive recording equipment and insane budgets. At WebVideoCrew, we tend to focus on brand or company videos, but wedding videos are also an important aspect of our society. They aren’t produced to help promote products – they are produced to make people feel happy, and this stirring of emotions is one of the reasons that videos become viral. Of course, positive emotions are far likelier to make a bigger impact, so it’s no surprise that wedding videos are a popular hit on YouTube and other video sharing websites.
Search engine optimization consultants were once a sought after commodity and to some extent they still are, however, the level of expertise varies greatly across the industry. Finding a true expert in the SEO field can be as daunting as finding a needle in a haystack, with just about everyone claiming to know everything about SEO and content marketing. The fact of the matter is this – nobody knows everything about anything, and this is especially true of search engine optimization. The reason for this is simple: search engines change all the time, every hour of every day, so no SEO strategy will ever be 100% effective, regardless of how well informed people are.
In the Battle of Yelp Versus Google, Who Should You Choose? Why Not Both?!
The war for local search and local reviews wages on full bore! Google and Yelp have been at each other’s throats, trying to one-up each other with new features and designs and functionality designed to siphon off some portion of the other’s local (search and reviews) real estate. So business owners have been wondering which platform is better to focus on now and in the future. To which I always respond to clients – why not both? An effective online strategy should incorporate and include both local search behemoths. An effective Reputation Management program would harness and leverage the potential marketing power of both platforms.
Marketing blogs are a great way to promote a business or product, and, unlike with social networks, the blog will be visible for years to come. When you post a Tweet, Facebook snippet, LinkedIn update and so on, that information will rarely be available in a few weeks (perhaps available but not easily accessible), whereas marketing blogs will. Blogs tend to have their own URL so anyone searching for related content could stumble upon yours, regardless of how old it is! Social networks don’t have this kind of feature (yet) so it’s definitely one area where blogs are supreme.
The Title of the Article Says It All > “4 Big Reasons to Overhaul Your Social-Media Marketing in 2014”
There’s really no reason for me to summarize this article because the name of the article tells you everything you need to know. More importantly, I won’t summarize because I think everyone should read this post to learn what some industry vets are emphasizing as the big changes to 2014 Social Media Marketing Strategy. Obviously, they could be wrong, they could be right, but regardless, it’s worth reading and at least understanding what they’re predicting as major changes so you can take it into account in your own online marketing plan for the new year.